It’s our mission to flip the standard: make “ordinary” dairy the alternative
We believe dairy has expired. Animal cruelty, pollution and speeding up global warming is passé.
Unfortunately years of lobbying and government funded campaigns brainwashed humanity into deep-rooted habits. The majority of people still think dairy is healthy and superior in taste.
For obvious reasons we disagree.
We are going to prove that plant-based alternatives can be, besides being more sustainable, animal friendly and healthy,
1. It's better for the environment
Our diet is the largest contributor to global environmental degradation. Let's take farming for example, with livestock as the biggest rascal, this is one of the main drivers behind climate change, the destruction of wildlife and the pollution of rivers and oceans.
So if you care about the environment it really is quite easy? Stop eating animal products.
Some fun facts:
- Nearly one-fifth of the greenhouse gasses is emitted by cattle farms alone (FAO). One cow produces the same amount of greenhouse gases as 4.5 cars; which is basically the same as driving 70000 km (Wakker Dier).
- The UN states meat production as the second largest reason behind soil contamination, water/air pollution and acidification.
- Producing meat is highly inefficient. It requires huge amounts of water. Did you know that in order to produce one kilogram of beef, you need as many as 15500 litres of water?
- In order to keep livestock and feed the animals, you need a serious amount of land. Unique flora and fauna is driven to extinction. We see a rapid decrease in biodiversity all over the world.
- Want to know more? Go watch the documentary Cowspiracy
2. It's better for your health
Changing to a plant-based focused diet makes you feel lighter, more energetic and decreases the chance on cardiovascular diseases, type 2 diabetes and obesity. Almost all nutrients we get from animal products come from plants anyway. Animals are just the middle man.
If you are afraid a plant-based diet will make you weak, the brilliant documentary The Game Changers proofs that it really is the other way around. In the Game Changers different athletes demonstrate that switching to a plant-based diet brings significant performance advantages such as providing optimal fuel, increasing blood flow, making muscles more efficient, and speeding recovery by lowering inflammation. These benefits can not only be experienced by athletes, but by anyone who wants to feel and perform better in any aspect of their life.
There is really one concern when you are a strict vegan, and that is a vitamin B12 deficiency. Although truthfully this is also a problem for most meat eaters. B12 is a nutrient that helps to keep the body's nerves and blood cells healthy and can be found in natural water and soil. The reason why it is found in animal products is because animals eat food that is often covered in soil. Regretfully, because animals spend less, or no time outside, causing them to become B12 deficient too. To 'solve' this issue, most animals are supplemented with B12, so eventually it's more efficient to take the supplement yourself ;-)
And if you live in the Northern Hemisphere, a vegan diet can result in a shortage of vitamin D. The main source of vitamin D is sunlight and in smaller quantities it is also provided by animal products like oily fish species and dairy products. So make sure to pop some vitamin D supplements in the winter months.
3. It's better for mankind
Humanity eats way too much meat, dairy and eggs. And the demand is growing. According to the Economist the combined total of livestock, living at any one time, is at least three times higher than the number of people. It is safe to say that it is getting crowded on our planet. And these 30 billion+ animals are hungry.
We use at least 70% of all farmland for cattle farming and the majority of this land is used to produce cattle feed (wheat, corn and soya).
This is because cultivating animal meat is highly inefficient. On average you need 7 kg of plants to get 1 kg of meat. And as a result of this you need at least 4 times more water for 1 kg of meat than 1 kg of wheat.
So using agricultural land directly for human consumption would be more efficient. Veganism could significantly contribute to reducing world hunger (Chatham, M. Gentleworld).
4. It's better for the animals
The bio-industry but also the organic farms have put economics above animal welfare, resulting in unnecessary animal suffering.
So sustainability and health aside, do you want to contribute to or help to end animal suffering?
If you ever owned a pet you know animals have feelings and a personality. Research has measured animal personality, better described as animal disposition, in over 100 species. Did you know that farm animals feel pleasure and sadness, excitement and resentment, depression, fear and pain? They are much more sensitive and intelligent than we ever imagined. Ethologist Jane Goodall - The Inner World of Farm Animals.
How can I flip my standard?
We believe that a good morning determines the quality of the rest of your day. Join our challenge and turn tomorrow morning into a habit!Start Your Day the Right Way